BBC Mt. Media

Problem & Challenge

Most of Gen Z is on social media. With the opinions of hundreds of other people on the other side of the screen, many Gen Z’ers are self-conscious about what they post. They don’t want to face the judgment they may potentially receive. Gen Z wants a positive environment to express themselves.

Solution & Opportunities

BBC is going to gamify your social media presence: You play in a virtual obstacle course shaped by your online behavior.

Process

1. Research Insight
2. Find Flaw in current Solution
3. Created new Solution
4. Create Case Study